MAINA
Seedhe Maut x Sez on the Beat
Animated Music Video
Medium
2D Animation
Launch Date
3 June 2022
Client
Azadi Records
It was a cold, unsuspecting afternoon in the final days of summer when it happened.
Neither the crows perched at our studio’s rusted windowsill nor the greying clouds of prematurely overcast Bangalore skies prepared us for what was coming our way – an email from Azadi Records to make an animated music video for Seedhe Maut x Sez on the Beat’s new track ‘Maina’!
The floor did not appreciate the coffee spilled that day.
Packed with nostalgia, wholesomeness, and just the right amount of bird poop, the concept had everything we love in a video. Teaming up with director Nisha Vasudevan and Supari Studios, we set out on an adventure to depict this story of a boy's shitty relationship with a mynah.
Intending to make the most of a five-week long production, we chose a style that made use of clean lines and a limited colour palette. Combining 3D and 2D techniques for the backgrounds allowed us to play with dynamic camera movements without compromising on detail. This meant we could spend more time and effort into making the little boy's life look as endearingly miserable as possible.
What we ended up with is something quite special. We were incredibly fortunate to be working with an already masterful track by Seedhe Maut and Sez on the Beat, and are really proud of how this music video turned out.
Full Team
Project Lead:
Vibhav Singh
Storyboard:
Vibhav Singh
Preetham Gunalan
Character Designs:
Sailesh Gopalan
Animation:
Sailesh Gopalan
Preetham Gunalan
3D:
Derek Domnic Dsouza
Compositing:
Vibhav Singh
